How To Engage Shoppers With Retail Fixtures In Your Commercial Building?

Running a retail business is quite a task due owing to the ever-increasing competition between brands.

Enhancing the retail experience of your customers can improve sales and create a relationship with retail shoppers. Redefining the retail experience opens up many more opportunities for the design team to create a space that customers will be attracted to.

Here are some retail fixtures to include in your commercial building:

Flexible shelves

Image file name: retail-store

Image Alt Text: Flexible shelves at a retail store.

Flexible shelves give store retailers endless options for merchandising. Such shelves can be adjusted to fit products of varying sizes and make the most of the space available in the store.

Moveable fixtures

These fixtures are still quite a new trend in retail, with only a few brands have mobile clothing racks and rolling bins. Having mobile shelves gives you endless opportunities to rearrange the store and offers provides the option for scalability by enabling you to add more fixtures whenever needed.

Movable lightboxes

Permanent lightbox displays can be quite limiting. Instead, invest in movable lightboxes so you can frequently change up the look of the storefront. By using mobile lightboxes, you can rearrange the look of your retail store and keep things fresh and interesting for visitors.

Advanced lighting

LED lighting is the most common among retail stores due to the energy efficiency they offer. If your retail store still has outdated lighting fixtures that consume a lot of electricity, it’s time to upgrade.

Flickering fluorescent lights can ruin the ambience of your retail store. It’s also worth noting that different types of stores are lit in different ways. A jewelry store, for example, is top-lit to make the jewelry sparkle brilliantly. Lighting in retail stores, on the other hand, is more soft-lit to make the clothing look as flattering as possible.

Personalize the experience

The technology at your disposal is constantly evolving and businesses are incorporating it into their design to improve the customer experience. Stay up to date on modern features that can enhance a customer’s shopping experience at your retail store.

Providing a personalized experience can make a customer feel welcomed into the store. One way you can do this is with smart fitting rooms that suggest products to the customer according to their style. Smart fitting rooms, for example, scan the clothing the shopper brings in. This technology allows staff to communicate seamlessly with shoppers, especially during peak hours.

Have your retail store renovated by our team at D.W.Inc. We’re a commercial construction company based in Ottawa and have worked on many commercial as well as residential remodelling projects, creating beautiful spaces according to our client’s requirements.

Call +1 (613) 276-4447 for more information about our services.